Frekul has released a new service, "Smart Audition." It's a platform where DTM artists and composers can enter their information once and apply simultaneously to multiple labels and agencies, including avex and agencies home to Sakanaction and BUMP OF CHICKEN. Its biggest feature is that you get a real-time notification when someone in the industry listens to your music. Conventional auditions often end with no response, but this system shows who took an interest in your music, and you can update your entry at any time, which benefits both artists and industry people.
The last audition you'll ever enter.
The music service Frekul, which we introduced before, has released a groundbreaking new service, "Smart Audition." Its partners are all labels and agencies, starting with avex, that are home to many famous artists such as Sakanaction, BUMP OF CHICKEN, Motohiro Hata, SEKAI NO OWARI and Amazarashi.
What lies behind the tagline "The last audition you'll ever enter."? In the first half, we interview Kentaro Kaiho, CEO of Worldscape, and in the second half we explain in detail how to actually use it.
About Smart Audition
Frekul has just released a new service called "Smart Audition." What is it?
Kentaro Kaiho (Kaiho: below) It's a service that lets artists registered with Frekul enter auditions at multiple labels and agencies just by entering a few pieces of information.
What are its features?
Kaiho: Auditions generally don't send any response back in most cases, but with Smart Audition, once you upload a video or song and enter, all you have to do is wait, and you'll be notified in real time with information like "XX listened to your song."
Also, by entering your information just once you can apply to multiple labels and agencies at the same time, and you can update your entry at any time. Industry people can also find out about your activities and new songs, so it's a system that benefits both sides.
What led you to launch this service?
Kaiho: I'd always been thinking, "How can we build a track into the music industry for artists registered with Frekul?" and I'd been gathering opinions from many people working in the industry.
And they all said the same thing: "We're looking for good new talent."
Scouting new talent inevitably costs money, and even when you find a good artist, there's often not much information public, or they've already signed with another agency.
But we knew the need was definitely there, so we thought about "what kind of information they want" and "what we can do," and developed this service.
In the future, I'd like to make it so that "for finding new talent, you just have to watch Frekul."
(Partners announced so far. More will be added over time.)
Please tell us the entry requirements and how selections are made.
Kaiho: The minimum requirement is registering with Frekul.
To enter, you either paste a video URL or upload an mp3.
As for selection, Frekul staff check the entered songs and recommend the ones they like to partner companies.
In the future, we're also considering automatic selection by AI.
How to register with Frekul (free)
Please share a message for readers of this article.
Kaiho: We plan to keep adding more and more partners.
Also, a great many agencies are looking not only for artists but also for composers, so please feel free to enter!
How to enter
First, go to this page and click "Proceed to settings."
The information you entered in Frekul is filled in here automatically.
Check the contents, and if you want to change anything, update the information.
If everything looks fine, click "Save and continue."
Next, fill in the required items.
Everything you enter from here on is for Frekul staff and partners only and will not be made public, so don't worry.
Also, if you're a composer or otherwise don't perform live, it's fine to write "none" for the live performance items.
When you're done, click "Save and continue."
Here you enter the members' information and the instruments they play.
If there are multiple members, click "Add member" and fill in the same way.
When you're done, click "Save and continue."
That completes your entry.
Finally
What did you think?
Being able to apply to multiple companies at once and get notifications of who listened is a very attractive system.
As mentioned in the interview, entries not only from artists but also from composers are very welcome.
Why not give it a try?
The entry page is here.
Interview and text: momo (Mamoru Tanoue)
Profile: Born in 1995. A Digital Performer and Ableton Live user. After graduating from music school, moved from Fukuoka to Tokyo as a composer.
Made a debut as a writer in August 2017, composing and arranging for Tsukicro's "STARDUST".
With the motto "songs that touch the heart", a multi-player who handles everything from lyrics and composition to arrangement and recording.
Also active as the composer and arranger for the art unit "Shiro".
Website: Music Designer momo
Twitter ID: @momo_tanoue
Frequently asked questions
Q1. What are the requirements to enter Smart Audition?
The minimum requirement is free registration with Frekul. After registering, you can enter by pasting a video URL or uploading an mp3 file of your song. Frekul staff check the songs, and those judged good are recommended to partner companies.
Q2. What should I do if I'm a composer who doesn't perform live?
It's fine to write "none" for the live performance items. The service actively recruits composers as well as artists, so you can apply even if you don't perform live.
Q3. Can I change my song information after entering?
Yes, you can update your entry at any time. By reflecting new songs and your latest activities, you can give industry people up-to-date information and increase your chances of being discovered.
Q4. Will the personal information I enter be made public?
No. The information you enter is shared only with Frekul staff and partner companies and is never made public, so you can enter with peace of mind.
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